Last updated: November 21, 2025

Privacy Policy

Above The Fold Apparel (“we”, “us”, “our”) operates this website and provides related products, features, and services (the “Services”). We take your privacy seriously and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit our website, place an order, or interact with us.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

We collect information that identifies or can reasonably be linked to you, including:

• Contact details: name, email, billing/shipping address
• Payment details: card information and transaction data
• Account info: login credentials, preferences, settings
• Order activity: items viewed, added to cart, purchased, returned
• Communications: messages and emails you send us
• Device data: IP address, browser type, operating system
• Usage data: pages viewed, time spent, navigation patterns

2. How We Collect Information

• Directly from you when you shop, create an account, or contact us
• Automatically through cookies and similar technologies
• From Shopify as part of hosting, analytics, and checkout processing
• From trusted partners who support analytics, advertising, or marketing

3. How We Use Your Information

• Operate and improve our Services including orders, payments, and personalization
• Marketing and promotions such as emails, discounts, and tailored ads
• Fraud prevention, security, and account protection
• Customer support and service-related communication
• Compliance with legal obligations and enforcement of policies

4. How We Share Information

We may share your information with:

• Shopify (website hosting, payments, analytics, fraud detection)
• Fulfillment and shipping partners
• Customer support platforms
• Marketing and advertising partners
• When required by law, or to protect our rights
• When you authorize us to share information

5. Relationship with Shopify

Shopify hosts our store and processes certain personal information to operate and enhance the platform. For details, visit: Shopify Consumer Privacy Policy .

To exercise Shopify-related privacy rights: Shopify Privacy Portal .

6. Third-Party Links

Our website may include links to third-party sites. We do not control their privacy practices. We recommend reviewing their policies before providing any personal information.

7. Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect information from anyone under the age of majority. If a child has provided data, contact us so we can delete it.

8. Security and Data Retention

We use commercially reasonable security safeguards. No method is completely secure, and we cannot guarantee “perfect security.” We retain personal information only as long as necessary for business or legal purposes.

9. Your Rights

Your privacy rights may include:

• Request access to personal data we hold
• Request corrections or deletion
• Request a portable copy of your data
• Opt out of targeted advertising (Opt Out Here)
• Manage email marketing preferences using unsubscribe links

We may require identity verification before fulfilling certain requests.

10. Complaints

If you have concerns about our data practices, contact us. You may also have the right to file a complaint with your local data protection authority.

11. International Transfers

Your information may be processed outside your country. Transfers from the EEA/UK may rely on Standard Contractual Clauses or similar legal safeguards.

12. Updates to This Policy

We may update this Privacy Policy periodically. When changes occur, the “Last updated” date will be revised accordingly.

13. Contact Us

If you have questions about this Privacy Policy or your personal information, contact us at:
support@abovethefoldapparel.com